6 Beauty Influencers You Should Be Following On Instagram

By this point, you know all about beauty gurus like Jeffree Star and James Charles on YouTube. But there are a bunch of amazing, creative beauty influencers on Instagram, too! So we’ve decided to introduce you to a few Instagram beauty accounts that we think deserve some love.

1. Pii.ka

If you love looks that are editorial, then this account is for you! Jenny has everything from beautiful eye looks you could totally recreate to lip art that looks like it could be hung in a museum.

☆ 𝓙𝓮𝓷𝓷𝔂 ☆ 𝓜𝓪𝓴𝓮𝓾𝓹 𝓐𝓻𝓽𝓲𝓼𝓽𝓻𝔂 ☆ (@pii.ka) * Instagram photos and videos

9,310 Followers, 808 Following, 395 Posts - See Instagram photos and videos from ☆ 𝓙𝓮𝓷𝓷𝔂 ☆ 𝓜𝓪𝓴𝓮𝓾𝓹 𝓐𝓻𝓽𝓲𝓼𝓽𝓻𝔂 ☆ (@pii.ka)

2. PaulaWWolf

Paula is your girl if you’re on the hunt for the best mascara. While she has fab beauty tutorials on IG and photos showing off her impressive face art, her Mascara Monday vids, which get up-close and personal with her eyes to show off different mascara formulas, are something truly unique (and perfect if you’re like us and want beautiful lashes without buying 40 mascaras to find the best one.)

Paula Wolf (@paulawwolf) * Instagram photos and videos

110k Followers, 754 Following, 272 Posts - See Instagram photos and videos from Paula Wolf (@paulawwolf)

3. Twigmakeup

Whoa. That’s the best way we can describe Lizzie’s makeup: just whoa. Her looks are abstract, elaborate and totally different from what you’ve seen before (like this eerie creature makeup she did for Halloween).

Lizzie (@twigmakeup) * Instagram photos and videos

61.7k Followers, 1,480 Following, 810 Posts - See Instagram photos and videos from Lizzie (@twigmakeup)

4. Cassmariebeauty

Nail art is so underrated, and Cassandre Marie shows off gorgeous nail art and shades on her account. Her nail art is beautiful yet not too complicated, like this pretty pink and black mani, which is just the kind of inspo we need to do our own nail art!

Cassandre Marie (@cassmariebeauty) * Instagram photos and videos

17.7k Followers, 971 Following, 612 Posts - See Instagram photos and videos from Cassandre Marie (@cassmariebeauty)

5. JodieHulme

Does Jodie do your typical makeup look? Sure. But what makes her IG account so mesmerizing are all of the not-so-typical looks she does, like this Banksy-inspired one or this interpretation of the burn book from “Mean Girls.”

J O D I E H U L M E ✖️ (@jodiehulme) * Instagram photos and videos

159.1k Followers, 888 Following, 359 Posts - See Instagram photos and videos from J O D I E H U L M E ✖️ (@jodiehulme)

6. _ks_makeup_

Unless you follow _ks_makeup_, you’ve probably never seen looks like this. They’re both approachable and original beauty looks. Our personal fave is this emerald green eye look with a neon orange inner corner. Plus, we’re obsessed with her fluffy brow game!

Ксения Завьялова (@_ks_makeup_) * Instagram photos and videos

5,762 Followers, 761 Following, 263 Posts - See Instagram photos and videos from Ксения Завьялова (@_ks_makeup_)

All of these beauty accounts inspire us to use makeup and nail polish to express ourselves, and honestly, we stan these gorgeous expressive queens!


By: Micki Wagner